Life imitates "The Jerk".

Marie You live here? Oh, it's nice. Did you decorate it?
Navin Yeah, I got all this stuff from the old Cup 'o Pizza place before they tore it down.
Marie Good pizza. (the two of them are eating pizza in a cup)
Navin Oh, this is the best pizza in a cup ever. This guy is unbelievable. He ran the old Cup 'o Pizza guy out of business. People come from all over to eat this.
(they exchange glances)

Link:Spluch Blog: Pizza in a cone

I think they're going to run those "Cone O' Pizza" guys right out of business.

Apparently, Tacone has heard about this and is bringing the 'Tacone' back.