The Bed to Die For.

I've always thought that the Sleepy's Mattress trademark "For the Rest of Your Life" was a little odd. You could interpret this as ...

1) You'll keep coming back to Sleepy's because we're so good.
2) You'll get a great night's rest from this bed.

Or you could also interpret it as "This is your death bed". Apparently this association was also lost on the Hannah mattress company because they also tried to register the trademark.