Knowing is Half the Prattle.

Wednesday, August 29, 2007

Just Like the Good New Days

I just read the Wall Street Journal article about "relic guitars". If you don't know, what a "relic" guitar is, it's basically a brand new guitar that was beaten up to look like it is an old model worn out guitar. These have been around for years but apparently they're getting very popular as real "vintage" guitar prices start to rise. I didn't know that both Sting and Andy Summers of the Police both use relic guitars (based on their own originals) on stage. Actually during their concert I saw a few months ago, I remarked to someone that it was strange to see them using the exact same instruments that they used in the 80's. Now I know why. I (like most people) have always thought that relic guitars are a pretty stupid concept. I guess when you buy a guitar that is already crapped up, you don't feel so bad when you drop it on the floor. That theory falls down when you find out that you pay a premium for someone to beat up your new guitar. The Jeff Beck relic guitar (pictured) is supposedly an exact replica (all the way down to the scratches and worn out spots) of one of his real guitars. Price tag about $10,000. Um yeah, that's 4 zeros. I guess the point of these guitars is the same as buying worn out jeans. Instead of having something around forever and actually wearing it out yourself with tales of high adventure, you can buy the fake history and get the look of being a seasoned professional right away. I think they should extend this concept to other products.

You should be able to buy a brand new old model car that is is already dinged and dented up. I think the US car makers should capitalize on this. Maybe they should loan them out to driving schools and rental car companies for a couple of months before delivery. Thrown in some corroded spark plugs maybe an oil leak or two and they'll be flying off the show room floor. Have you driven a Ford Lately? How about a 2007, beaten up Pinto?

1 comment:

Nick Caulfield said...

It's like the company who (so I've heard) markets spray on mud for Chelsea Tractors (luxury 4x4s if you're unfamiliar with the term) so that the image conscious owner can pretend that they use it for more than just the school run